Physicians' Adoption of Pharmaceutical E-Detailing: ROI and Metrics: How can E-detailing help Pharmaceutical Industry brands prosper in ways that traditional media can't? In this book, Dr.Fadi Alkhateeb is considered one of few experts who specialize in Pharmaceutical E-Marketing field. Moreover, this book will demonstrate how to maximize the impact of eDetailing on t
Fadi M. Alkhateeb is currently Assistant Professor at the University Of Charleston School Of Pharmacy in West Virginia/USA. Dr. Alkhateeb graduated from JUST with a B.S. in Pharmacy. In 2007, he earned his Ph.D. in Pharmaceutical Marketing from the University of Iowa. Later, in 2010, he finished his MBA from Aspen University.
| Title | : | Physicians' Adoption of Pharmaceutical E-Detailing: ROI and Metrics: How can E-detailing help Pharmaceutical Industry brands prosper in ways that traditional media can't? |
| Author | : | Fadi Alkhateeb |
| Format | : | Paperback - Pages ( 136 ) |
| Rating | : | 4.68 |
| Publish Date | : | 2010-09-06 |
| Id Book | : | 3838399978 |
| Type File | : | PDF, DOC, RTF, ePub |
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